SWACHHAMEVA JAYATE (RDPR)Cleanliness is victory
Spread Design & Innovation
As part of Spread Design & Innovation, design partners to the Department of Rural Development and Panchayat Raj, Govt. of Karnataka, we have conceptualized and designed Swachhameva Jayate to shape and influence people’s behavior towards waste management, water, and sanitation in Karnataka, India. By using mindful design, we aimed to raise critical awareness of the different solutions and possible outcomes.
Logo for Swachha Meva Jayate
Every movement needs its own set of icons and symbols, to resonate deeper among the people. Harnessing cultural connotations and the power of familiarity helps spread the message faster. The Swachhameva Jayate identity combines a graphic representation of the map of Karnataka, a little Huduga (boy) and Hudugi (girl) and the Swacchameva Jayate message is rendered in both Kannada and English.
Flip chart Design
The movement focuses on every household, every village, and every district to embrace waste segregation, hygienic toilet habits, and smart water conservation practices. To simplify the idea of ‘Swachhata’ or cleanliness, and create ongoing action among the people, a set of posters, flipcharts, and instructional stamps have been designed. These simple, action-oriented, graphic communication pieces went viral across the State, in traditional and digital media.